Articles
[OUR THOUGHTS]
How to Find a Domestic Softgoods Manufacturer
Sourcing US-made leather goods and sewn accessories at a small brand's scale is genuinely hard, and most of the advice online assumes you're a much
larger company. This post is a practical guide to what softgoods manufacturing actually covers, what to look for in a production partner, and where to
start looking.
Cheap Merch Is Costing Your Brand More Than You Think
Branded merchandise that feels cheap doesn't just fail to sell. It quietly undermines everything else you've built. This post breaks down why low-cost items
are a brand liability, reframes the real economics of premium versus cheap merch, and walks through what a smarter, more intentional approach looks like.
The Minimum Order System Is Broken for Small Brands
The standard MOQ model was built for a different era of manufacturing, one that requires large upfront commitments before a product has been validated.
This post argues that model actively filters out the most quality-focused small brands and makes the case for a pilot-first approach that aligns production
with how independent brands actually operate today.